Free 20-minute call. No pitch.
I'm Zack Massey. I help businesses around Nashville and Middle Tennessee figure out what's actually worth doing with AI, custom software and the apps you already pay for. Then I build it, set it up and teach your team to run it. You don't need to know anything about AI to start. Small shops get a hands-on partner; bigger companies get a part-time AI lead.
No pitch, no logins. In person around Middle Tennessee or on video. If AI isn't the answer, I'll tell you.
01 · Who it's for
Same person, same plain English. What changes is how much of the work I carry.
Small businessesHands-on
You don't have an IT person, and you don't have time to test forty apps. I find where AI and a few good tools take real work off your plate, set it up, and show you how to run it.
In person in Nashville, Franklin, Brentwood, Murfreesboro, Hendersonville, Mt. Juliet and Lebanon
Talk about your businessLarger companiesFractional
You know AI matters and you don't want a full-time hire to figure it out. I work alongside your leadership on the plan, the tools and the rollout, a set number of days, written down up front.
Now advising RCS, the broadcast software company, on AI strategy
Talk about a fractional role02 · What I do
Most work mixes two or three. The first call sorts out which ones you actually need.
Internal tools, dashboards and small apps shaped around how your team already works. For the job no app you can buy quite fits.
Connect the apps you already pay for, so details move on their own instead of getting typed into three places.
Before you sign, a straight read on whether a tool fits, what overlaps with what you already have, and what I'd skip. No vendor pays me.
Hands-on sessions at your office, on your own laptops and your own files. Written notes stay behind so nobody has to remember it all.
Not sure which one you need? That's what the first call is for.
03 · What it looks like
BeforeLeads land in four inboxes and a voicemail.
AfterOne list, sorted by who's ready to buy.
BeforeEvery quote gets typed from scratch.
AfterA draft built from your call notes, ready to check.
BeforeFriday afternoons go to pulling numbers.
AfterThe report is waiting Monday at 8.
Examples of the type of work, not past client results.
Your turnWhat's your "before"? Send me one line about the job that eats your week. I'll tell you if it can go.
Tell me about it
04 · Why local matters
I can be in the room.
A working session goes better at your table than on a screen. Half a day at your office in Franklin or a conference room downtown, with the people who do the work.
Training happens at their desks.
People learn a tool faster on their own laptop, with their own files, than in a webinar. That's where it sticks.
I know what this town runs on.
Nashville runs on music, hospitality, healthcare and real estate. I've spent twenty years in the first one. The others share its problems: tight schedules, lots of people, the same details typed into three places.
Outside Middle Tennessee? Everything works over video too. See how I work with businesses anywhere in the US.
05 · How it works
We talk for 20 minutes.
Phone, video, or in person if you're close. You tell me what's eating your week. I tell you whether AI or software can help, and if it can't, I'll say so.
You get a written plan.
A fixed scope and a fixed price before anything starts. Usually a half-day working session, a build project, or ongoing advice.
I build it in your accounts.
Documented in plain English, so your team can run it after I leave and nothing is locked to me.
Free, 20 minutes, no pitch.
06 · Free 20-minute call · comes straight to me
A few lines is plenty. It comes straight to me, not a sales team, and I reply personally.
Sent
Got it. Thank you.
It's in my inbox now, and I'll reply personally. A copy of what you sent is on its way to your email.
Nothing in your inbox in a few minutes? Check spam, or reply to my email when it lands.
Rather call? 615-541-9282
07 · Who you'd work with
Twenty years in the music industry, and I build my own software with AI every day. The advice comes from things I've tried, including the ones that didn't work.
whoami
zack massey · nashville, tn
cat background.txt
14 years at iHeartRadio
Creative director for Luke Combs
Founder, Black Label Creative
20B+ social views across campaigns I've created
Advising RCS on AI strategy
cat today.txt
Building my own software with AI.
08 · Straight talk
I won't push AI where it doesn't help.
Sometimes the answer is a better spreadsheet or a phone call. You'll hear that on the first call.
I won't lock you in.
Everything lives in your accounts and comes with written notes. If we stop working together, it keeps running.
I won't hand you to a junior.
It's me on the call and me in the room.
There's no price list.
It depends on the work. Scope, fee and payment terms go in writing before anything starts.
09 · Questions from Nashville owners
Mostly owner-run small businesses that want AI to take real work off their plate, plus larger companies that want a senior AI lead without a full-time hire. Industry matters less than the problem. If you can tell me how your week goes, that's enough.
Part-time senior help with AI for a company that isn't ready for a full-time hire. Some companies call the role a fractional chief AI officer. I help set the plan, pick and check tools, roll things out to teams, and keep it honest. The schedule and scope get written down before anything starts.
Both. If an app you already pay for can do the job, I'll set that up. If it can't, I build small internal tools, dashboards and integrations in your accounts, documented so you're never stuck waiting on me.
Yes. Tell me what you're looking at and what it needs to do. I'll tell you what fits, what overlaps with tools you already have, and what I'd skip.
Yes. I run working sessions and team training in person around Nashville and Middle Tennessee. It's usually half a day at your office, with your team on their own laptops and your own files.
All five counties around Nashville: Davidson, Williamson, Rutherford, Sumner and Wilson. That means Nashville, Franklin, Brentwood, Murfreesboro, Hendersonville, Mt. Juliet, Lebanon and the towns in between. Further out works too; we can talk about it on the first call.
It depends on the work, so there's no price list. The first call is free. If there's a paid next step, I'll put the scope, fee and payment terms in writing before anything starts.
No. In person, I cover Middle Tennessee. Everything else works over video, for businesses anywhere in the US. The first call is the same either way.
No. I explain everything in plain English and leave written notes so your team isn't stuck waiting on me.