Zack Massey
I build brands and AI products. Founder of Black Label Creative.
I build things. Creative campaigns for some of the biggest artists in music, and AI systems for businesses that want to move faster.
Over the past 20 years, the work I've created has generated more than 2 billion social views across live events, artist campaigns, and digital platforms. I serve as Creative Director for Luke Combs through my agency, Black Label Creative.
In the last two years, I've taught myself to code and have shipped over half a dozen products. Tools that automate workflows, write content, and solve real business problems. Now I help companies figure out where AI fits and build it for them.
If your business knows it needs AI but has no idea where to start, that's where I come in.
AI FOR BUSINESS
Own a business and wondering what you're actually supposed to be doing with AI?
You probably don't need another AI subscription. You definitely don't need someone trying to automate your whole company.
I help businesses work out where AI actually saves time or makes money, and what isn't worth doing.
Get my free CheckupFree · About 3 minutes · No call to book · AI consulting & development →
RECENT WORK
Sorvo · live · patent pending
Software for radio programmers and music teams.
The Liner Lab® · live · registered trademark · patent pending
Software for getting artist audio to radio.
Ordo Golf · live
Software for private indoor golf.
Weekly Bookmarks
What I'm learning about using AI at work, and what isn't worth the trouble. One email a week.
Based in Nashville. Building things that work.