Zack Massey

I build things. Creative campaigns for some of the biggest artists in music, and software for the unglamorous parts of running a business. Quoting, scheduling, follow-up. The work somebody is currently doing by hand at nine at night.

Over the past 20 years, the work I've created has generated more than 2 billion social views across live events, artist campaigns, and digital platforms. I serve as Creative Director for Luke Combs through my agency, Black Label Creative.

In the last two years, I've taught myself to code and have shipped over half a dozen products. Tools that automate workflows, write content, and solve real business problems. Now I help companies figure out where AI fits and build it for them.

Twenty years of hitting dates that could not move turns out to be decent training for this. Most of what slows a business down is a process somebody is holding together by hand, and you have to be able to see the process before software is any use.