Stop letting AI invent a new you.
Ask for a show poster three times and you'll get three different artists. Nobody told the software who you are, so it guessed. A DESIGN.md is one plain text file that tells it, so every caption, poster and email comes back looking and sounding like you.
Completely free. No credit card, no trial, nothing to buy. You can start below without even giving me your email.
- File
- 1
- Prompts
- 7
- Questions
- 5
- Completely free
- $0
01 · The problem
Ask three times. Get three strangers.
Without the file
★ Live ★ Live ★
June Hollow!!
Friday • don't miss it
junehollowmusic
So THRILLED to finally share my new single with you all!!! This one is truly a journey of the soul. Link in bio!! #newmusic #blessed #indieartist
Hey Fam! Exciting News Inside
Dear Valued Fans,
I hope this email finds you well! This week I went hiking in the mountains and it reminded me why I make music.
In today's fast-paced world, music matters more than ever.
Warmest regards,
The June Hollow Team
Three tools, three strangers. Pink, then blue, then teal. "Thrilled," "fam" and a hiking trip that never happened. Nothing here is wrong on its own. None of it is her.
With the file
One night · Nashville
June Hollow
Fri 11.14 · The Gravel Room
Doors 8 · $15
junehollow
Parking Lot Hymn
Out Friday
Wrote this one in a parking lot in Bowling Green with the engine still running. It's out Friday. Hope it finds you somewhere quiet.
From the vanNo. 12
Hey you,
New song Friday. Show at the Gravel Room the same night, and I'll be at the merch table after.
Bring the friend who still burns you CDs.
xo, J
One artist, three formats. Same pine and rust, same serif, same voice. The tools didn't get smarter. They got told.
June Hollow is a made-up artist. These are illustrations, not real AI output.
02 · Why it keeps changing
Every blank gets filled with average.
Every new chat starts from nothing. It doesn't remember the last poster, and it doesn't know your color is the amber off your first record. So it fills every blank with something average.
-
"Write a caption for my new single."
has to guess- How you talk
- Would you ever say "thrilled"?
- Emoji or none
- How long
- Who it's talking to
-
"Make a poster for Friday's show."
has to guess- Your colors
- Your fonts
- The kind of light you like
- A version of you that isn't you
-
"Write an email to my list."
has to guess- What you call your fans
- How you sign off
- A week that never happened
03 · The method
Split what stays from what changes.
The file holds what doesn't change: who you are, your colors, your fonts, your light, how you talk, what you'd never say. The prompt holds one job and its real facts. Keep those apart and most of the drift goes away. Images work the same way.
SubjectChanges
Me on the tailgate of a '78 Ford at dusk, guitar across my knees.
One sentence. New every time.
Style blockLocked
Low warm sun from one side, long shadows. Gravel lots and empty VFW halls. 35mm film, visible grain, muted greens. Subject in the lower third, a lot of empty sky. No text, letters or logos in the image.
Pasted word for word, every time. Tools misspell words, so add yours in Canva after.
Result
Looks like you. Every time.
Closer, not identical. Image tools treat a color code as a suggestion.
One style block, post after post: a cover, a slide, a caption frame.@zackmassey on Instagram →
04 · Build it right here
Start yours. Watch it write.
Five questions. Your DESIGN.md fills in as you type. Your answers stay in this browser.
Seven more sections in the full kitGet the rest →
05 · Completely free · opens right away
Get the whole file.
- 01
The rest of the builder
Colors, type, your image style, your voice, sizes, your never list. Then download the file.
- 02
The interview prompt
Attach your cover art and captions, and Claude or ChatGPT asks you questions and writes the file with you.
- 03
Seven prompts that use it
Show announcements, release captions, fan emails, image prompts, short videos, and two that check a draft and fix the file.
- 04
Where to put it
Set it up once in each tool, so you stop pasting it in by hand.
$0Completely free. No credit card. Just an email so I can send you the link back.
06 · Here's mine
220 lines. Three that matter.
I keep one of these for my own videos, carousels, and PDFs. Yours doesn't need to be anywhere near that long. This is the part I'd keep if I had to throw out the rest.
Tungsten #F0B24A is the only accent.
Use it once per frame.
Compose every image prompt as
Subject (one sentence, changes) +
Style block (locked, pasted verbatim).
Type is added in the edit,
never generated.
07 · Straight talk
What this won't do.
- 01
It won't give you taste.
If you don't know your look yet, the file writes down your best guess. That's fine. Change it after you see what comes back.
- 02
Image tools drift more than writing tools.
They treat a color code as a suggestion. Expect closer, not identical. Your real photos and artwork will always hold up better as the reference.
- 03
You still read everything.
It'll still write a sentence you'd never say, and it can still get a fact wrong. The file cuts down the guessing. It doesn't replace checking.
- 04
You may not need it.
If a designer already gave you a brand guide, use that. Paste it in and skip the builder.
08 · Questions
What is a DESIGN.md?
A plain text file that holds your colors, fonts and rules, so software can read them and so can you. The format came out of Google Labs and it's open. I added sections for images and voice, because artists need those more than app designers do.
Do I need to know how to code?
No. You answer questions in plain English and download the file. It opens in any text editor, and you can change it by hand whenever you want.
Which AI tools does it work with?
Anything you can paste text into or attach a file to, including Claude, ChatGPT and Gemini. Most image tools won't read a file, so the kit shows you how to use the part they need.
Where do my answers go?
They stay in your browser. I don't see them and they aren't sent anywhere. The only thing I get is your email address, when you ask for the full kit.
What does it cost?
Nothing. It's completely free. You give me your email, I send you a link back to the kit, and you get my newsletter. One click unsubscribes, and the kit keeps working.