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Field Guide 01 · Free PDF · 12 pages

Getting started with AI

Learn where to start, what to avoid, and how to make AI useful for the work you actually do.

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Written by Zack Massey. 20 years in the music industry, Creative Director for Luke Combs since 2020, founder of Black Label Creative, and 2025 CMA Touring Award nominee.

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01  Where I'd start with AI in a small business
02  How to get useful answers instead of generic ones
03  How to tell useful tools from impressive demos
04  A one-page worksheet and reusable prompt template